A Brave user can actually choose to drop the ad blocker and view advertising content. But there is an exception to Brave's ad-blocking rule. This is where Basic Attention Token comes in.īecause the Brave browser has a built-in ad-blocking feature, many people choose to use it so that they can avoid being marketed to when they're surfing the web. So, in light of this issue, Brave has developed a new way of serving both parties. These factors all play a role in this increasing friction between the advertiser and consumer. On top of this, the internet is now rife with harmful advertisements ( also known as 'malvertisements') that can invade your privacy and access private data stored on your device without your knowledge. Publishers are paid by advertisers to display their marketing material, but it's difficult to impress potential customers, and the competition between online advertisers is getting pretty fierce. In between the consumer and the advertiser is the publisher, or content creator, which often comes in the form of websites. As such, advertisements are an integral part of our internet experience (much to the dismay of the majority of us). But, as web content becomes more prevalent than traditional media, businesses focus on communicating with consumers online. If there's one thing that internet users can't stand, it's ads. So, what does Basic Attention Token do within the Brave ecosystem? Of course, this is by no means a high number, but BAT's purpose doesn't surround its value alone, as it is not solely an investment asset.

Like many project-based cryptos, Basic Attention Token exists on the Ethereum blockchain and is an ERC-20 token with a current value of around $0.40.

The blockchain's native token, BAT, plays an integral role in the project, which experienced one of the fastest-selling initial coin offerings (ICOs) recorded, raising $35 million in funding in under a minute.

In 2019, Brave released its own blockchain-based advertising platform, known as Brave Ads. Brave has also amassed over 900,000 content publishers on its platform, so it's safe to say that it has a strong foothold in the web browser game. Today, Brave has almost 60 million monthly global users, and almost 19 million daily users. Brave was launched in 2016, offering a range of interesting features, such as Tor integration, ad-blockers, and more.

Bat brave browser